Alex runs firstprinciples.cc, where he writes about the principles behind nutrition and health. In addition to writing, Alex works with individuals directly as an online coach at TeamRunRun. Previously, Alex helped start Hipcamp.com to help connect more people with the outdoors. As the first employee, he built and ran the Data and Operations departments during the company’s first five years. In 2019, Alex stepped down from his active role at Hipcamp to further his passion for helping others through First Principles, and he continues to support the Hipcamp team as an active advisor.